Effective marketing is a key to selling your property quickly and getting the highest price. Aggressive, effective marketing of my Client’s properties by every available medium is how I’ve become a top Realtor in the southwest Michigan area. It’s my job to assure that you get as many qualified offers as possible, allowing you to extract the highest price the market will bear.

One of the most important elements of marketing effectively is setting the price right. Set the price too high, and you won’t get any offers, your property will take too long to sell. Set it too low and you cheat yourself by not getting the full, fair value. I analyze the market and set area prices every day. I’ll work with you to assure that everything possible is done to get the highest price, in the time frame you need.

The condition and appearance are also critical factors in getting the best price.  I’ll personally walk through  with you and advise you of what you can do to properly stage your property most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things I can point out to you that are easy and inexpensive, yet go a long way towards triggering those “buy” emotions.

As your broker, I’ll negotiate using effective strategies on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity.  As a top real estate professional, getting you the best terms and price in all negotiations is  part of my job.